About the project
At Cefra, my role was to revitalize the digital marketing strategy, focusing on enhancing the online presence through meticulous content creation and SEO optimization. Utilizing Webflow's CMS, I implemented a dynamic content strategy that aligned with Cefra's business objectives, leading to improved user engagement and website traffic.
Our approach was holistic, addressing both the technical and creative aspects of digital marketing. We optimized website content for search engines while ensuring it resonated with the target audience, balancing keyword-rich text with compelling narratives. This dual focus on SEO and user experience significantly boosted Cefra's online visibility and brand recognition.
Collaboration with cross-functional teams was key to our success, allowing us to integrate diverse insights into the marketing strategy. This synergy between departments fostered a cohesive and effective online presence, showcasing Cefra's strengths and unique offerings in the market.
The project's impact was measurable, with significant improvements in key performance indicators such as organic search rankings, page views, and conversion rates. Our efforts not only elevated Cefra's digital footprint but also set a new standard for its marketing endeavors, proving the power of a well-executed digital strategy.
Project results
The digital marketing revamp for CEFRA led to significant enhancements in online engagement and brand visibility.
- Increased organic search rankings by 35%, driving more targeted traffic to the website, appeared on top.
- Boosted page views by 50%, indicating higher interest and engagement from visitors.
- Enhanced user experience, not optimized according to the client, resulting in a 20% reduction in bounce rates.
- Grew social media following by 25% on LinkedIn and Facebook, expanding the brand's online community and reach.
- Achieved a 20% increase in conversion rates on the E-Commerce platform, directly impacting sales and revenue growth online.
