About the project
I revitalized the connection between Proof Kitchen + Lounge Restaurant and its patrons through a direct mail campaign, carefully crafting physical mail pieces that catered to both new and loyal customers. This tangible touchpoint was designed to delight, inform, and bring the taste of the restaurant's inviting atmosphere right to their doorsteps
- Direct Mail Research: Conducted demographic and psychographic analysis to inform the design and messaging of the mail pieces.
- Physical Mail Design: Created attractive and compelling mail designs that align with the restaurant’s brand and appeal to recipients’ senses.
- Personalized Content: Developed content for personalized greetings and offers, increasing the relevance and impact of each mailed piece.
- Incentive Integration: Incorporated special offers to entice and reward recipients for their continued patronage or to attract new customers.
- Response Tracking: Implemented tracking mechanisms to gauge the response rate and effectiveness of the direct mail campaign.
Project results
The meticulously designed mail campaign for Proof Kitchen + Lounge Restaurant bridged the gap between the digital and physical, resulting in an enhanced dining experience and increased customer engagement.
- Elevated Brand Experience: The tactile nature of the mailers provided a unique brand touchpoint that enriched the customer experience.
- Increased Foot Traffic: Recorded a notable increase in restaurant visits following the direct mail promotions.
- Customer Delight: Generated positive feedback from customers who appreciated the personalized and tangible connection.
- Promotional Success: Achieved high redemption rates for the offers included in the mail pieces.
